The two minutes it takes to make an informed decision is usually worth it. Here, you’re acknowledging their time is valuable while explaining the next step takes only a little investment. Here’s an effective response to handle this objection: Show them you have something valuable that’s worth their time. This is usually a polite way of saying “you’re just not important enough right now.” Otherwise, get back on track and keep your goal in mind. If they open up, continue the conversation for a little longer. I see you’ve risen through the ranks from SDR to account manager at, how did you get noticed by senior management?.A friend of mine also went to, what did you study there?.I notice you used to work at, how did you find the culture there?.Use this insight to open the call and build familiarity from the get-go.
LinkedIn is a salesperson’s best friend for a reason. In most cases, there’s a huge amount of insight available on your prospects through social media. Try experimenting with different approaches to see what gets the best response rate. This isn’t the only way you can apply cold email principles to cold calls. It’s short, gets to the point and tells the prospect exactly what to do next.
